About Me
I am LOPA MARIYA . I am a fashion designer and beauty expert . I am writing this blog just for my passion . Here I am sharing latest fashions and beauty tips . Also here I am sharing latest dresses and beauty items from eCommerce marketplaces where you can buy your dresses and beauty items .Links listed are affiliate links, any product can be linked through different affiliate platforms, it has no bearing on products I mention. Affiliate links provide a small commission off of each purchase, which enables me to invest back into my Blog and purchase more products to review. If you don't want to click on affiliate links and help support my blog, feel free to Google the products instead.
MY POLICY ON AFFILIATE LINKS, SPONSORSHIPS, AND DISCLOSURE ON this blog
I make money off of Youtube in 3 primary ways:
- Youtube Adsense
- Affiliate Links
- Sponsorships
I'm going to focus mostly on the second and third points here since most people are aware that Youtubers earn money off of the ads that play before a video.
Affiliate Links
What are they?
In each video, I always link the products I use in the description box. This allows you (the viewer) to quickly and easily find the product, and me (the creator) to earn credit for directing traffic to a given site or product. Affiliate links enable an individual to earn a small commission off of each sale. Some links are called PPC (Pay per click), in which that person earns a couple cents anytime the link is clicked on, regardless of whether a sale was made or not. The percent of commission you earn depends on the retailer, some are at 3% commission and some are as high as 12% commission. When we're talking about makeup, you typically only earn 10 cents to a few dollars off of each sale, since makeup isn't super expensive. If you make 10% commission off of a Gucci purse, you're going to make a heck of a lot more than 10% on a $20 liquid lipstick from Sephora. Point being, in general the amount of commission you make off of each sale is extremely insignificant, but overtime, it adds up.
What can be linked?
LITERALLY ANYTHING. This is very important because affiliate links in no way influence the products I mention- anything from a toilet cleaner, to a mascara can be linked. Unless you are seeking out products to talk about solely because they have high commission, there is nothing wrong with using, or clicking on affiliate links. Affiliate links give the influencer credit for introducing a product to a larger audience and generating sales, and cost absolutely nothing additional for the consumer.
How do I know when a link is an affiliate link?
There are a few main "umbrella" affiliate networks including RewardStyle, MagicLinks, and Amazon Affiliate, where almost all products can be found to link. Some brands run their own affiliate programs (like Ofra Cosmetics and Sigma with Refersion, and Sedona Lace with ShareaSale). If a brand isn't offered through RewardStyle or MagicLinks, they are almost always available to link through one of their own independent affiliate programs.
Bit.ly links are used to track clicks and don't provide commission, however a bit.ly link can still be an affiliate link. If you click on a bit.ly link, you'll see it redirect to either directly the destination page, or it'll first stop at RewardStyle (rstyle.me...), and then hit the final destination. For example: http://bit.ly/2kXx1Ql
If you don't want to support an influencer through clicking their affiliate links, all you have to do is Google the product yourself.
Affiliate Codes
Instead of supplying affiliate links, some brands have affiliate codes, the most well-known being Morphe. These codes give your viewers a discount, and also give you commission off of each sale. A lot of Youtubers prefer codes over links because they can be used across any social platform, like Instagram and Snapchat, where the audience isn't able to click on a link.
I personally have affiliate codes with Morphe, Bryan Anthony's, and Ofra Cosmetics to name a few. Again, because almost every brand offers affiliate commission, it really doesn't matter whether I mention a Morphe Brush, Sigma Brush (independent affiliate program), elf brush (affiliate through RewardStyle and MagicLinks) or Real Techniques brush (ULTA affiliate through RewardStyle and MagicLinks), because they all offer some form of commission. There's no incentive on my end to promote one over the other, if they all earn you roughly the same commission.
MY POLICY ON AFFILIATE LINKS
Again, in case you missed it, unless you are seeking out products to talk about solely because they have high commission (which I do not), there is nothing wrong with using, or clicking on affiliate links. Affiliate links give the influencer credit for introducing a product to a larger audience and generating sales, and cost absolutely nothing additional for the consumer. They enable me, as a creator, to earn a small income off of things I use, love, and want to share with my audience.
Disclosure
In my description box, in the past I stated that some of the above links are affiliate links. Not all of them are affiliate links, some of them are just bit.ly or full links like when I mention Colourpop (who does not have an affiliate program that I am aware of). I recently have updated my description box to list the FTC disclosure before any affiliate links, reading "the below links are affiliate links." I've also included examples of links- like rstyle.me and go.magik.ly, and will also be referencing this post in the description box for full disclosure, and for anyone who wants to learn more.
Sponsorships
What goes into a sponsorship?
Most sponsorships are planned for weeks, if not months beforehand. If there's a specific product involved, I always require that the brand let me test out the product for 4-6 weeks before agreeing to move forward with the video. More often than not, I decide that I don't want to move forward with the video. I turn down 9/10 sponsorships due to them being off-brand, not something that I like or that I feel my audience would like, or too many requirements from the brand, etc.
Do you do sponsorships?
Yes! If I do move forward with a sponsorship, it's something that I have tested out and stand behind. Every sponsorship is a reflection on my personal brand, so I'm selective with the sponsorships I take on. It's very exciting to be able to work with brands that you align with, and sponsorships allow me to continue creating regular content.
Disclosure
I always state if a video is in collaboration with a brand in the FTC in my description box, and verbally in the video. If it's stated, it's sponsored. If it's not, it's not sponsored.
TLDR; I understand the value in building an engaged community online. Earning, gaining, and keeping your trust is extremely important to me. If I recommend something that is absolute shit, at the end of the day that reflects badly on me and my channel, which is why I turn down 9/10 sponsorships that come my way. Using affiliate links to reference products, and taking on sponsorships every now and then with brands that I genuinely believe in and products that I genuinely love, enables me to earn a living off of Youtube and continue to invest time in creating content that viewers on Youtube are able to consume for free. As a viewer, it is your responsibility to be an educated consumer. Like I always say, do your own research, watch other videos, and make an educated and informed decision before making a purchase, whether it's after watching a Youtube video or a TV show.
Hope that helps clear some things up, if you have any questions...just ask. Love you guys
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